Conditional market segmentation by neural networks

An artificial neural network (ANN) algorithm is proposed that incorporates both cluster and discriminant (or regression) analysis of the segments. The method simultaneously estimates the models relating consumer characteristics to market segments, i.e., subjects are assigned to (unique) segments so...

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Bibliographic Details

Published in:	Proceedings of the Thirtieth Hawaii International Conference on System Sciences Vol. 5; pp. 455 - 464 vol.5
Main Author:	Natter, M.
Format:	Conference Proceeding
Language:	English
Published:	IEEE 1997
Subjects:	Aggregates Algorithm design and analysis Artificial neural networks Backpropagation algorithms Clustering algorithms Industrial economics Information processing Monte Carlo methods Neural networks Psychology
ISBN:	0818677430, 9780818677434
ISSN:	1060-3425
Online Access:	Get full text
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