Individual Characteristics in the Comprehension of Pandemic Video Communication: Randomized Controlled Between-Subjects Design
Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual charact...
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| Vydané v: | Journal of medical Internet research Ročník 26; číslo 10; s. e48882 |
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| Hlavní autori: | , , , , |
| Médium: | Journal Article |
| Jazyk: | English |
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Canada
Journal of Medical Internet Research
04.12.2024
JMIR Publications |
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| ISSN: | 1438-8871, 1439-4456, 1438-8871 |
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| Abstract | Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited.
This study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication.
Short health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression.
Age had a negative effect on both perceived and objective comprehension-age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P>.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P<.001) but did not have a statistically significant effect on objective comprehension (P=.87).
The main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed). |
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| AbstractList | Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited.BACKGROUNDVideo played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited.This study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication.OBJECTIVEThis study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication.Short health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression.METHODSShort health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression.Age had a negative effect on both perceived and objective comprehension-age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P>.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P<.001) but did not have a statistically significant effect on objective comprehension (P=.87).RESULTSAge had a negative effect on both perceived and objective comprehension-age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P>.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P<.001) but did not have a statistically significant effect on objective comprehension (P=.87).The main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed).CONCLUSIONSThe main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed). Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited. This study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication. Short health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression. Age had a negative effect on both perceived and objective comprehension—age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P >.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P <.001) but did not have a statistically significant effect on objective comprehension (P =.87). The main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed). BackgroundVideo played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited. ObjectiveThis study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication. MethodsShort health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression. ResultsAge had a negative effect on both perceived and objective comprehension—age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P>.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P<.001) but did not have a statistically significant effect on objective comprehension (P=.87). ConclusionsThe main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed). Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited. This study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication. Short health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression. Age had a negative effect on both perceived and objective comprehension-age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P>.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P<.001) but did not have a statistically significant effect on objective comprehension (P=.87). The main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed). Background Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited. Objective This study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication. Methods Short health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression. Results Age had a negative effect on both perceived and objective comprehension—age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P>.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P<.001) but did not have a statistically significant effect on objective comprehension (P=.87). Conclusions The main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed). |
| Audience | Academic |
| Author | Smeets, Ionica Wiig, Siri Lungu, Daniel Adrian Røislien, Jo Brønnick, Kolbjørn Kallesten |
| AuthorAffiliation | 2 Science Communication and Society Institute of Biology Leiden University Leiden Netherlands 1 SHARE – Centre for Resilience in Healthcare Department of Quality and Health Technology, Faculty of Health Sciences University of Stavanger Stavanger Norway |
| AuthorAffiliation_xml | – name: 1 SHARE – Centre for Resilience in Healthcare Department of Quality and Health Technology, Faculty of Health Sciences University of Stavanger Stavanger Norway – name: 2 Science Communication and Society Institute of Biology Leiden University Leiden Netherlands |
| Author_xml | – sequence: 1 givenname: Daniel Adrian orcidid: 0000-0002-8612-8384 surname: Lungu fullname: Lungu, Daniel Adrian – sequence: 2 givenname: Jo orcidid: 0000-0002-7168-2833 surname: Røislien fullname: Røislien, Jo – sequence: 3 givenname: Ionica orcidid: 0000-0003-1743-9493 surname: Smeets fullname: Smeets, Ionica – sequence: 4 givenname: Siri orcidid: 0000-0003-0186-038X surname: Wiig fullname: Wiig, Siri – sequence: 5 givenname: Kolbjørn Kallesten orcidid: 0000-0002-9156-1633 surname: Brønnick fullname: Brønnick, Kolbjørn Kallesten |
| BackLink | https://www.ncbi.nlm.nih.gov/pubmed/39631064$$D View this record in MEDLINE/PubMed |
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| Copyright | Daniel Adrian Lungu, Jo Røislien, Ionica Smeets, Siri Wiig, Kolbjørn Kallesten Brønnick. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 04.12.2024. COPYRIGHT 2024 Journal of Medical Internet Research Daniel Adrian Lungu, Jo Røislien, Ionica Smeets, Siri Wiig, Kolbjørn Kallesten Brønnick. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 04.12.2024. 2024 |
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| Keywords | comprehend COVID-19 pandemic health literacy psychology health communication coronavirus disease 2019 understanding videos video video communication comprehension perception |
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| License | Daniel Adrian Lungu, Jo Røislien, Ionica Smeets, Siri Wiig, Kolbjørn Kallesten Brønnick. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 04.12.2024. This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research (ISSN 1438-8871), is properly cited. The complete bibliographic information, a link to the original publication on https://www.jmir.org/, as well as this copyright and license information must be included. |
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| Snippet | Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a... Background Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the... BackgroundVideo played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the... |
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| SubjectTerms | Adult Aged Communication in medicine Comprehension COVID-19 - psychology Female Health Communication - methods Humans Male Methods Middle Aged Original Paper Pandemics SARS-CoV-2 Sex Factors Surveys and Questionnaires Technology application Young Adult |
| Title | Individual Characteristics in the Comprehension of Pandemic Video Communication: Randomized Controlled Between-Subjects Design |
| URI | https://www.ncbi.nlm.nih.gov/pubmed/39631064 https://www.proquest.com/docview/3146516960 https://pubmed.ncbi.nlm.nih.gov/PMC11656110 https://doaj.org/article/57a2c8cd88d14c3486de8b1ae9b2d746 |
| Volume | 26 |
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