Individual Characteristics in the Comprehension of Pandemic Video Communication: Randomized Controlled Between-Subjects Design

Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual charact...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of medical Internet research Jg. 26; H. 10; S. e48882
Hauptverfasser: Lungu, Daniel Adrian, Røislien, Jo, Smeets, Ionica, Wiig, Siri, Brønnick, Kolbjørn Kallesten
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Canada Journal of Medical Internet Research 04.12.2024
JMIR Publications
Schlagworte:
Adult
Aged
Communication in medicine
Comprehension
COVID-19 - psychology
Female
Health Communication - methods
Humans
Male
Methods
Middle Aged
Original Paper
Pandemics
SARS-CoV-2
Sex Factors
Surveys and Questionnaires
Technology application
Young Adult
Norway
comprehend
COVID-19 pandemic
health literacy
psychology
health communication
coronavirus disease 2019
understanding
videos
video
video communication
comprehension
perception
ISSN:1438-8871, 1439-4456, 1438-8871
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Video played an important role in health communication throughout the COVID-19 pandemic. It was used to communicate pandemic information to the public, with a variety of formats, presenters, and topics. Evidence regarding the effectiveness of video features is available, while how individual characteristics of recipients influence communication comprehension is still limited. This study aimed to test 6 individual characteristics and assess their effect on the comprehension of pandemic video communication. Short health communication videos were presented to a large sample of subjects, receiving questionnaire responses from 1194 participants. Individual characteristics consisted of age, sex, living area, education level, income level, and belief in science. Communication comprehension consisted of both perceived and objective comprehension. The data were analyzed by multiple linear regression. Age had a negative effect on both perceived and objective comprehension-age was negatively associated with comprehension. There were sex differences, with higher perceived comprehension and lower objective comprehension among female than male individuals. Living in an urban or a rural area had no significant effect (all P>.05). The level of education and income had a positive effect on both subjective and objective comprehension. Finally, the belief in science had a positive effect on perceived comprehension (P<.001) but did not have a statistically significant effect on objective comprehension (P=.87). The main differences between those who think they understand pandemic communication and those who comprehend it better are sex (female individuals have a higher perception of having comprehended, while male individuals have higher levels of objective comprehension) and belief in science (higher belief in science leads to higher perceived comprehension, while it does not have any impact on objectively understanding the message conveyed).
Bibliographie:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ObjectType-Undefined-3
ISSN:1438-8871
1439-4456
1438-8871
DOI:10.2196/48882