Social Image and the 50-50 Norm: A Theoretical and Experimental Analysis of Audience Effects

A norm of 50-50 division appears to have considerable force in a wide range of economic environments, both in the real world and in the laboratory. Even in settings where one party unilaterally determines the allocation of a prize (the dictator game), many subjects voluntarily cede exactly half to a...

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Bibliographic Details
Published in:Econometrica Vol. 77; no. 5; pp. 1607 - 1636
Main Authors: Andreoni, James, Bernheim, B. Douglas
Format: Journal Article
Language:English
Published: Oxford, UK Blackwell Publishing Ltd 01.09.2009
Econometric Society
Wiley-Blackwell
Subjects:
ISSN:0012-9682, 1468-0262
Online Access:Get full text
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