A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation

This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis r...

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Bibliographic Details
Published in:	Journal of international business studies Vol. 30; no. 4; pp. 689 - 707
Main Authors:	Cadogan, John W., Diamantopoulos, Adamantios, de Mortanges, Charles Pahud
Format:	Journal Article
Language:	English
Published:	London Academy of International Business and Copenhagen Business School, Copenhagen, Denmark, and McDonough School of Business, Georgetown University 01.12.1999 Palgrave Macmillan UK Palgrave Macmillan
Series:	Journal of International Business Studies
Subjects:	Business and Management Business Strategy/Leadership Business structures Competition Cooperation Cross cultural studies Customers Export managers Exports International Business Management Market orientation Market scales Marketing Markets Measures Organization Ports Psychometrics Quantitative psychology Questionnaires R&D Reliability Research & development Response rates Symposium: New Trends in International and Multicultural Management United Kingdom > UK Netherlands
ISSN:	0047-2506, 1478-6990
Online Access:	Get full text
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