A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation

This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis r...

Full description

Saved in:
Bibliographic Details
Published in:Journal of international business studies Vol. 30; no. 4; pp. 689 - 707
Main Authors: Cadogan, John W., Diamantopoulos, Adamantios, de Mortanges, Charles Pahud
Format: Journal Article
Language:English
Published: London Academy of International Business and Copenhagen Business School, Copenhagen, Denmark, and McDonough School of Business, Georgetown University 01.12.1999
Palgrave Macmillan UK
Palgrave Macmillan
Series:Journal of International Business Studies
Subjects:
Business and Management
Business Strategy/Leadership
Business structures
Competition
Cooperation
Cross cultural studies
Customers
Export managers
Exports
International Business
Management
Market orientation
Market scales
Marketing
Markets
Measures
Organization
Ports
Psychometrics
Quantitative psychology
Questionnaires
R&D
Reliability
Research & development
Response rates
Symposium: New Trends in International and Multicultural Management
United Kingdom > UK
Netherlands
ISSN:0047-2506, 1478-6990
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.
Bibliography:SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 14
ISSN:0047-2506
1478-6990
DOI:10.1057/palgrave.jibs.8490834