Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems
This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based...
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| Published in: | International journal of information management Vol. 61; p. 102414 |
|---|---|
| Main Authors: | , , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Kidlington
Elsevier Ltd
01.12.2021
Elsevier Science Ltd |
| Subjects: | |
| ISSN: | 0268-4012, 1873-4707 |
| Online Access: | Get full text |
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