Continuance intention in gamified mobile applications: A study of behavioral inhibition and activation systems

This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based...

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Bibliographic Details
Published in:International journal of information management Vol. 61; p. 102414
Main Authors: Aydınlıyurt, Elif Tuğba, Taşkın, Nazım, Scahill, Shane, Toker, Ayşegül
Format: Journal Article
Language:English
Published: Kidlington Elsevier Ltd 01.12.2021
Elsevier Science Ltd
Subjects:
Activation
Activation analysis
Application
Applications programs
Approach-Avoidance
Behavior
Behavioral activation system
Behavioral inhibition system
Cognitive behavioral therapy
Gamification
Information systems
Information systems continuance
Information technology
Inhibition
Mobile applications
Mobile computing
Motivation
Research applications
Research methodology
Responsiveness
Satisfaction
Software
User satisfaction
Behavioral inhibition system
Behavioral activation system
Information systems continuance
Mobile applications
Gamification
ISSN:0268-4012, 1873-4707
Online Access:Get full text
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Summary:This study seeks to investigate the effects of Behavioral Activation System (BAS), known as approach motivation, and Behavioral Inhibition System (BIS), known as avoidance motivation, that are expected to influence individuals’ post-adoption behaviors in gamified mobile applications. A survey-based research methodology was used, and the impacts of BAS and BIS on Information Systems Continuance are examined. The results show that reward responsiveness has the most significant effect on user satisfaction and continuance intention. Fun-seeking plays an essential role in continuance intention; however, it does not significantly affect satisfaction, as drive does not affect either satisfaction or continuance intention. BIS has a significant and negative effect on individual satisfaction, but no effects were found related to continuance intention. The findings of this study improve the understanding of the differences between these motivations related to Information Systems Continuance. Significant practical implications that gamified mobile application developers can adopt are proposed. •Reward responsiveness has the biggest effect on user satisfaction and IS continuance.•Fun-seeking positively affects IS continuance.•Drive has no significant effect on both satisfaction and IS continuance.•BIS has a negative influence on satisfaction.•Fun-seeking has no effect on satisfaction, as BIS on continuance intention.
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ISSN:0268-4012
1873-4707
DOI:10.1016/j.ijinfomgt.2021.102414