The Multivariate Social Scientist
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...
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| Format: | E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
United Kingdom
SAGE Publications
1999
SAGE Publications, Ltd |
| Schlagworte: | |
| ISBN: | 0857021907, 9780857021908, 9780761952015, 0761952012 |
| Online-Zugang: | Volltext |
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Inhaltsangabe:
- Introduction -- Data Screening -- Ordinary Least-Squares Regression -- Logistic Regression -- Loglinear Analysis -- Factor Analysis -- Conclusion