The Multivariate Social Scientist

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of spe...

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Bibliographic Details
Main Author: Hutcheson, Graeme D
Format: eBook
Language:English
Published: United Kingdom SAGE Publications 1999
SAGE Publications, Ltd
Subjects:
Social sciences
ISBN:0857021907, 9780857021908, 9780761952015, 0761952012
Online Access:Get full text
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Description
Summary:Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.
ISBN:0857021907
9780857021908
9780761952015
0761952012
DOI:10.4135/9780857028075