THE APPLICATION OF ECONOMIC AND MATHEMATICAL METHODS FOR OPTIMIZATION OF ACTIVITIES OF ADVERTISING AGENCY

The accumulated experience in solving practical problems in the organization of advertising activity allows allocating four classes of problems focused on ap-plication of economic and mathematical methods - resource allocation, queuing problem, network planning and combina-torial problems

Bibliographic Details

Published in:	Статистика и экономика no. 2; pp. 83 - 86
Main Author:	Andrei A. Romanov
Format:	Journal Article
Language:	English Russian
Published:	Plekhanov Russian University of Economics 01.07.2016
Subjects:	activity of a company advertis ing agencies economic and mathematical methods optimization деятельность организации оптимизация рекламные агентства экономико-математические методы
ISSN:	2500-3925
Online Access:	Get full text
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