THE APPLICATION OF ECONOMIC AND MATHEMATICAL METHODS FOR OPTIMIZATION OF ACTIVITIES OF ADVERTISING AGENCY

The accumulated experience in solving practical problems in the organization of advertising activity allows allocating four classes of problems focused on ap-plication of economic and mathematical methods - resource allocation, queuing problem, network planning and combina-torial problems

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Vydáno v:Статистика и экономика číslo 2; s. 83 - 86
Hlavní autor: Andrei A. Romanov
Médium: Journal Article
Jazyk:angličtina
ruština
Vydáno: Plekhanov Russian University of Economics 01.07.2016
Témata:
activity of a company
advertis ing agencies
economic and mathematical methods
optimization
деятельность организации
оптимизация
рекламные агентства
экономико-математические методы
ISSN:2500-3925
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Shrnutí:The accumulated experience in solving practical problems in the organization of advertising activity allows allocating four classes of problems focused on ap-plication of economic and mathematical methods - resource allocation, queuing problem, network planning and combina-torial problems
ISSN:2500-3925
DOI:10.21686/2500-3925-2016-2-83-86