Tobacco industry co-optation of culture? Converging culturally specific and mainstream tobacco products in India

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Bibliographic Details
Published in:	Tobacco control Vol. 21; no. 1; pp. 63 - 64
Main Author:	Mukherjea, Arnab
Format:	Journal Article
Language:	English
Published:	England BMJ Publishing Group 01.01.2012
Subjects:	Ad Watch Advertising as Topic Cancer Cigarette smoking Cooperative advertising Culture Humans India Indian culture Marketing - methods Tobacco chewing Tobacco Industry Tobacco products Tobacco, Smokeless India
ISSN:	0964-4563, 1468-3318, 1468-3318
Online Access:	Get full text
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