Tobacco industry co-optation of culture? Converging culturally specific and mainstream tobacco products in India

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Bibliographic Details
Published in:Tobacco control Vol. 21; no. 1; pp. 63 - 64
Main Author: Mukherjea, Arnab
Format: Journal Article
Language:English
Published: England BMJ Publishing Group 01.01.2012
Subjects:
Ad Watch
Advertising as Topic
Cancer
Cigarette smoking
Cooperative advertising
Culture
Humans
India
Indian culture
Marketing - methods
Tobacco chewing
Tobacco Industry
Tobacco products
Tobacco, Smokeless
India
ISSN:0964-4563, 1468-3318, 1468-3318
Online Access:Get full text
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Description
Bibliography:ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
ISSN:0964-4563
1468-3318
1468-3318
DOI:10.1136/tobaccocontrol-2011-050028