Consumer Trends and New Product Opportunities in the Food Sector

This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new...

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Hlavní autor: Grunert, Klaus G
Médium: E-kniha
Jazyk:angličtina
Vydáno: Boston Wageningen Academic Publishers 2017
Brill
Vydání:1
Témata:
Food industry and trade
food marketing
consumer trends
product development
ISBN:9086863078, 9789086863075
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Shrnutí:This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.
ISBN:9086863078
9789086863075
DOI:10.3920/978-90-8686-852-0