Consumer Trends and New Product Opportunities in the Food Sector

This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new...

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Bibliographic Details
Main Author: Grunert, Klaus G
Format: eBook
Language:English
Published: Boston Wageningen Academic Publishers 2017
Brill
Edition:1
Subjects:
Food industry and trade
food marketing
consumer trends
product development
ISBN:9086863078, 9789086863075
Online Access:Get full text
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Summary:This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.
ISBN:9086863078
9789086863075
DOI:10.3920/978-90-8686-852-0