Consumer Trends and New Product Opportunities in the Food Sector

This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new...

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Hlavný autor:	Grunert, Klaus G
Médium:	E-kniha
Jazyk:	English
Vydavateľské údaje:	Boston Wageningen Academic Publishers 2017 Brill
Vydanie:	1
Predmet:	Food industry and trade food marketing consumer trends product development
ISBN:	9086863078, 9789086863075
On-line prístup:	Získať plný text
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