Volkswagen: 2009 company profile edition 3: Chapter 4 Competitor analysis

Volkswagen faces fierce competition from global original equipment manufacturers. The group had a market share of 24.09% in the five key European markets as of 2008. The company's market share in Germany stood at 33.6% in 2008 as compared to 32.7% in the previous year. Daimler AG is one of the...

Celý popis

Uložené v:
Podrobná bibliografia
Vydané v:just - auto s. 9
Médium: Report
Jazyk:English
Vydavateľské údaje: London GlobalData plc 01.09.2009
Predmet:
Automobile industry
Automobiles
Competition
Corporate profiles
Emerging markets
Factories
Manufacturing
Market shares
OEM
Trucks
Germany
On-line prístup:Získať plný text
Tagy: Pridať tag
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
Popis
Shrnutí:Volkswagen faces fierce competition from global original equipment manufacturers. The group had a market share of 24.09% in the five key European markets as of 2008. The company's market share in Germany stood at 33.6% in 2008 as compared to 32.7% in the previous year. Daimler AG is one of the key competitors of Volkswagen and a leading player in the global automobile market. Based in Stuttgart, Germany, Daimler operates in four segments namely, Mercedes-Benz Cars; Daimler Trucks; Daimler Financial Services and Van, Bus, Other division. Another major competitor of Volkswagen is BMW. BMW owns some of the most renowned brands in the auto industry, such as BMW, MINI and Rolls-Royce. The company is ranked among the ten largest car producers globally and is among the leading players in the premium cars segment with a wide product portfolio consisting of small cars, high-end luxury cars and medium-class vehicles.