Unconsciously Influential. Understanding sociotechnical Influence on social media

Over the last two decades, the rise of social media platforms such as Instagram, YouTube, and TikTok has sparked a global shift in commercial practices worldwide. People are exposed to and influenced by massive amounts of commercial content carefully and strategically integrated into these platforms...

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Bibliographic Details
Published in:Scandinavian journal of information systems Vol. 35; no. 2
Main Authors: Hogsnes, Mathilde, Tor-Morten Grønli, Hansen, Kjeld
Format: Journal Article
Language:English
Published: Aalborg Association for Information Systems 01.01.2023
Subjects:
Commercial markets
Digital media
Influence
Information systems
Social networks
ISSN:0905-0167, 1901-0990
Online Access:Get full text
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