Storytelling: The effects of corporate stories on the appreciation of organizations

Organizations increasingly resort to corporate stories in order to positively influence their stakeholders' perceptions. However, no substantive results are available that prove the effects of corporate stories. Apart from that, recommendations on which content elements should be included in co...

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Bibliographic Details

Published in:	IPCC proceedings (Print) pp. 1 - 8
Main Authors:	Scheerder, Anique, Karreman, Joyce, de Jong, Menno
Format:	Conference Proceeding
Language:	English
Published:	IEEE 01.07.2017
Subjects:	Atmospheric measurements Companies corporate information Corporate story Guidelines Hospitals narrative Particle measurements Stakeholders story elements
ISSN:	2158-1002
Online Access:	Get full text
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