The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: comparative study from Egyptian telecommunication companies
This study aims to provide a comparative analysis of the mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-We), relying on both qualitative and quantitative meth...
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| Veröffentlicht in: | المجلة العلمية للدراسات و البحوث المالية و التجارية : علمية محكمة. Jg. 4; H. 1، p. 1; S. 425 - 444 |
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| Hauptverfasser: | , |
| Format: | Journal Article |
| Sprache: | Englisch |
| Veröffentlicht: |
دمياط، مصر
جامعة دمياط، كلية التجارة
2023
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| ISSN: | 2682-3403, 2682-4531 |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | This study aims to provide a comparative analysis of the mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-We), relying on both qualitative and quantitative methods. it is believed that CSR is concerned with raising awareness to various levels. in this regard, there appears to be a relationship between phone company consumers’ impressions of social responsibility policies and loyalty and retention, substantiating the occurrence of a correlation. |
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| ISSN: | 2682-3403 2682-4531 |
| DOI: | 10.21608/cfdj.2023.258051 |