The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: comparative study from Egyptian telecommunication companies

This study aims to provide a comparative analysis of the mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-We), relying on both qualitative and quantitative meth...

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Vydané v:	المجلة العلمية للدراسات و البحوث المالية و التجارية : علمية محكمة. Ročník 4; číslo 1، p. 1; s. 425 - 444
Hlavní autori:	Abu Zaid, Walid Abu Bakr Husni, Sad, Baha al-Din Masad
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	دمياط، مصر جامعة دمياط، كلية التجارة 2023
ISSN:	2682-3403, 2682-4531
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Shrnutí:	This study aims to provide a comparative analysis of the mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-We), relying on both qualitative and quantitative methods. it is believed that CSR is concerned with raising awareness to various levels. in this regard, there appears to be a relationship between phone company consumers’ impressions of social responsibility policies and loyalty and retention, substantiating the occurrence of a correlation.
ISSN:	2682-3403 2682-4531
DOI:	10.21608/cfdj.2023.258051