The mediating role of customer’s perception of CSR practices in the relationship between customer’s loyalty and customer’s retention: comparative study from Egyptian telecommunication companies

This study aims to provide a comparative analysis of the mediating role of customer perception of CSR practices in the relationship between customer loyalty and customer retention in telecommunication companies in Egypt (Vodafone-Orange-Etisalat-We), relying on both qualitative and quantitative meth...

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Bibliographic Details

Published in:	المجلة العلمية للدراسات و البحوث المالية و التجارية : علمية محكمة. Vol. 4; no. 1، p. 1; pp. 425 - 444
Main Authors:	Abu Zaid, Walid Abu Bakr Husni, Sad, Baha al-Din Masad
Format:	Journal Article
Language:	English
Published:	دمياط، مصر جامعة دمياط، كلية التجارة 2023
ISSN:	2682-3403, 2682-4531
Online Access:	Get full text
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