The relationship between country-of-origin image and brand image as drivers of purchase intentions

Purpose - Against the background of mounting criticism of the country-of-origin (COO) construct, the purpose of this paper is to empirically contrast two competing perspectives of the potential influence of country-of origin image (COI) on purchase intentions.Design methodology approach - Based on p...

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Bibliographic Details

Published in:	International marketing review Vol. 28; no. 5; pp. 508 - 524
Main Authors:	Diamantopoulos, Adamantios, Schlegelmilch, Bodo, Palihawadana, Dayananda
Format:	Journal Article
Language:	English
Published:	London Emerald Group Publishing Limited 13.09.2011
Subjects:	Brand image Consumer attitudes Consumers Perceptions Product image Purchase intention Rule of origin Studies Brand image Consumer behaviour Country of origin
ISSN:	0265-1335, 1758-6763
Online Access:	Get full text
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