The relationship between country-of-origin image and brand image as drivers of purchase intentions

Purpose - Against the background of mounting criticism of the country-of-origin (COO) construct, the purpose of this paper is to empirically contrast two competing perspectives of the potential influence of country-of origin image (COI) on purchase intentions.Design methodology approach - Based on p...

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Veröffentlicht in:	International marketing review Jg. 28; H. 5; S. 508 - 524
Hauptverfasser:	Diamantopoulos, Adamantios, Schlegelmilch, Bodo, Palihawadana, Dayananda
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	London Emerald Group Publishing Limited 13.09.2011
Schlagworte:	Brand image Consumer attitudes Consumers Perceptions Product image Purchase intention Rule of origin Studies Brand image Consumer behaviour Country of origin
ISSN:	0265-1335, 1758-6763
Online-Zugang:	Volltext
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