Persuasion Strategies of Health Short Videos for Refuting Rumors

[Purpose/Significance] As a new means of information dissemination, short videos have become a new favorite of some people in spreading rumors and refuting rumors due to their characteristics of visibility, convenience, and freedom of expression. It is of great significance to understand the content...

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Vydáno v:	Nongye tushu qingbao xuekan Ročník 35; číslo 4; s. 32 - 47
Hlavní autor:	CHEN Yijin, MAI Jingyun, JIANG Qianying
Médium:	Journal Article
Jazyk:	čínština
Vydáno:	Beijing Agricultural Information Institute of Chinese Academy of Agricultural Sciences 01.04.2023 Editorial Department of Journal of Library and Information Science in Agriculture
Témata:	health short videos|refuting rumors|covid-19|persuasion strategies|rumor governance
ISSN:	1002-1248
On-line přístup:	Získat plný text
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