Basic lexical and grammatical transformations in translation of German print advertising

The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved...

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Bibliographic Details
Published in:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika no. 1; pp. 97 - 109
Main Author: A N Mamedov
Format: Journal Article
Language:English
Russian
Published: Peoples' Friendship University of Russia (RUDN University) 01.12.2014
Subjects:
грамматические замены
добавления
лексические замены
опущения
переводческие трансформации
перестановки
ISSN:2312-9182, 2312-9212
Online Access:Get full text
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Summary:The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text.
ISSN:2312-9182
2312-9212