Basic lexical and grammatical transformations in translation of German print advertising
The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved...
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| Published in: | Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika no. 1; pp. 97 - 109 |
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| Main Author: | |
| Format: | Journal Article |
| Language: | English Russian |
| Published: |
Peoples' Friendship University of Russia (RUDN University)
01.12.2014
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| Subjects: | |
| ISSN: | 2312-9182, 2312-9212 |
| Online Access: | Get full text |
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