Gender stereotypes in advertising rhetoric in France and in Russia
The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
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| Veröffentlicht in: | Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika H. 3; S. 23 - 29 |
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| 1. Verfasser: | |
| Format: | Journal Article |
| Sprache: | Englisch Russisch |
| Veröffentlicht: |
Peoples' Friendship University of Russia (RUDN University)
01.09.2010
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| Schlagworte: | |
| ISSN: | 2312-9182, 2312-9212 |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community. |
|---|---|
| ISSN: | 2312-9182 2312-9212 |