СOMMUNICATION STRATEGY DEVELOPMENT ALGORITHM FOR B2C STARTUPS
This article proposes an author's algorithm for developing a communication strategy for B2C startups, including: communication audit of B2C startup, setting goals and objectives of the communication strategy (business goals, marketing goals, communication goals); analysis of the business model...
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| Published in: | Pryazovskyi Economic Herald no. 5(28) |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
| Published: |
2021
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| ISSN: | 2522-4263, 2522-4263 |
| Online Access: | Get full text |
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| Summary: | This article proposes an author's algorithm for developing a communication strategy for B2C startups, including: communication audit of B2C startup, setting goals and objectives of the communication strategy (business goals, marketing goals, communication goals); analysis of the business model of the startup (defining of the life cycle of the startup); defining of the target audience; development of communication messages for each segment in accordance with the profile; definition of startup communication tools; definition of communication channels of the startup; development of a communication plan; media plan development; evaluation of the effectiveness of the communication strategy. The proposed algorithm focuses on the in-depth analysis of the profile of the consumer's personality, which allows to predict behavioural responses in conditions of uncertainty and create an effective communication strategy B2C startup. |
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| ISSN: | 2522-4263 2522-4263 |
| DOI: | 10.32840/2522-4263/2021-5-7 |