Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market

Although almost any conference tackles the issue of organic foods, we consider that this article does not fit into normal patterns of research. Our paper proposes a complex analysis in the field of organic food products. It also highlights the need of developing new competences of managers and marke...

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Bibliographic Details
Published in:Revista de Management Comparat International Vol. 12; no. 5; pp. 863 - 870
Main Authors: Năstase, Marian, Stoian, Mirela, Ion, Raluca Andreea
Format: Journal Article
Language:English
Published: EDITURA ASE 01.12.2011
ASE Publishing House
Editura ASE
Subjects:
Agriculture
Business Economy / Management
competitive position
creative thinking
Human Resources in Economy
leaders
management competencies
Methodology and research technology
organic food
six hats method
six hats method
organic food
creative thinking
leaders
management competencies
competitive position
ISSN:1582-3458, 2601-0968
Online Access:Get full text
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Summary:Although almost any conference tackles the issue of organic foods, we consider that this article does not fit into normal patterns of research. Our paper proposes a complex analysis in the field of organic food products. It also highlights the need of developing new competences of managers and marketers in analysing market for getting a competitive position on it. The method used is the Six Thinking Hats, devised by Edward de Bono. This method appeals to the driving creative thinking; it can be applied in almost any field of analysis. The outcomes show that, using creative thinking, the leaders develop new competences which enable them to better analyse organic food market and to identify and gain competitive positions on it.
ISSN:1582-3458
2601-0968