Optimization of Customer Segmentation in the Retail Industry Using the K-Medoid Algorithm

The retail industry faces significant challenges in understanding increasingly complex customer behavior due to massive data growth. One major obstacle is suboptimal customer segmentation, leading to ineffective marketing strategies. This study aims to optimize customer segmentation by implementing...

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Bibliographic Details

Published in:	MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 5; no. 3; pp. 766 - 775
Main Authors:	Agustin, Endy Wulan, Uthami, Kurnia, Ulfa, Arvan Izzatul, Efrizoni, Lusiana, Rahmaddeni, Rahmaddeni
Format:	Journal Article
Language:	English
Published:	19.06.2025
ISSN:	2797-2313, 2775-8575
Online Access:	Get full text
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