Sponsorship and fund‐raising in New Zealand schools: implications for health

Objective: To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors. Methods: All secondary/area schools and 15% of primary/inter...

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Veröffentlicht in:	Australian and New Zealand journal of public health Jg. 29; H. 4; S. 331 - 336
Hauptverfasser:	Richards, R., Darling, H., Reeder, A.I.
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Oxford, UK Elsevier B.V 01.08.2005 Blackwell Publishing Ltd Elsevier Limited
Schlagworte:	Alternative approaches Classrooms Education Education policy Educational attainment Elementary schools Feedback Food Fund raising Fund Raising - methods Fund Raising - statistics & numerical data Funding Gambling Head teachers Health Health education Health Education - methods Health Education - statistics & numerical data Health initiatives Health Promotion - methods Health Promotion - statistics & numerical data Health services Health status Humans Incentives Internet Legislation Marketing Motivation New Zealand Ordination Participation Partnerships Principals Profits Sales Schools Secondary education Secondary school students Self report Soft drinks Sponsorship Stakeholders Students Surveys and Questionnaires New Zealand United States > US Arizona Australia PSE, New Zealand
ISSN:	1326-0200, 1753-6405
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Abstract	Objective: To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors. Methods: All secondary/area schools and 15% of primary/intermediate schools were randomly selected from six geographical regions of New Zealand. School principals completed a self‐report questionnaire. Survey findings were summarised in a discussion document and forwarded to 53 key stakeholders for comment. Results: Most schools reported participation in sponsorship, incentive and fundraising initiatives (83% of primary/ intermediate and 85% of secondary/area schools). Some partnerships delivered positive health messages to students, but others were linked with products or activities potentially deleterious to health. Examples of the latter included provision of foods high in fat and sugar to students and funding from organisations whose profits were generated from gambling and alcohol sales. Key stakeholder concerns included the undermining of classroom health education and perceptions that schools were endorsing product consumption. Suggestions to address these concerns included increasing co‐ordination and awareness, alternative sources of funding, and policy guidelines or legislation. Conclusions: Most schools were involved in some sort of sponsorship, incentive and fundraising initiatives, some of which had the potential to have a negative impact on the health of students. Implications: There is an urgent need for co‐operation between the health and education sectors to ensure that these funding partnerships do not compromise student health.
AbstractList	To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors.OBJECTIVETo examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors.All secondary/area schools and 15% of primary/intermediate schools were randomly selected from six geographical regions of New Zealand. School principals completed a self-report questionnaire. Survey findings were summarised in a discussion document and forwarded to 53 key stakeholders for comment.METHODSAll secondary/area schools and 15% of primary/intermediate schools were randomly selected from six geographical regions of New Zealand. School principals completed a self-report questionnaire. Survey findings were summarised in a discussion document and forwarded to 53 key stakeholders for comment.Most schools reported participation in sponsorship, incentive and fundraising initiatives (83% of primary/intermediate and 85% of secondary/area schools). Some partnerships delivered positive health messages to students, but others were linked with products or activities potentially deleterious to health. Examples of the latter included provision of foods high in fat and sugar to students and funding from organisations whose profits were generated from gambling and alcohol sales. Key stakeholder concerns included the undermining of classroom health education and perceptions that schools were endorsing product consumption. Suggestions to address these concerns included increasing co-ordination and awareness, alternative sources of funding, and policy guidelines or legislation.RESULTSMost schools reported participation in sponsorship, incentive and fundraising initiatives (83% of primary/intermediate and 85% of secondary/area schools). Some partnerships delivered positive health messages to students, but others were linked with products or activities potentially deleterious to health. Examples of the latter included provision of foods high in fat and sugar to students and funding from organisations whose profits were generated from gambling and alcohol sales. Key stakeholder concerns included the undermining of classroom health education and perceptions that schools were endorsing product consumption. Suggestions to address these concerns included increasing co-ordination and awareness, alternative sources of funding, and policy guidelines or legislation.Most schools were involved in some sort of sponsorship, incentive and fundraising initiatives, some of which had the potential to have a negative impact on the health of students.CONCLUSIONSMost schools were involved in some sort of sponsorship, incentive and fundraising initiatives, some of which had the potential to have a negative impact on the health of students.There is an urgent need for co-operation between the health and education sectors to ensure that these funding partnerships do not compromise student health.IMPLICATIONSThere is an urgent need for co-operation between the health and education sectors to ensure that these funding partnerships do not compromise student health. Objective: To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors. Methods: All secondary/area schools and 15% of primary/intermediate schools were randomly selected from six geographical regions of New Zealand. School principals completed a self‐report questionnaire. Survey findings were summarised in a discussion document and forwarded to 53 key stakeholders for comment. Results: Most schools reported participation in sponsorship, incentive and fundraising initiatives (83% of primary/ intermediate and 85% of secondary/area schools). Some partnerships delivered positive health messages to students, but others were linked with products or activities potentially deleterious to health. Examples of the latter included provision of foods high in fat and sugar to students and funding from organisations whose profits were generated from gambling and alcohol sales. Key stakeholder concerns included the undermining of classroom health education and perceptions that schools were endorsing product consumption. Suggestions to address these concerns included increasing co‐ordination and awareness, alternative sources of funding, and policy guidelines or legislation. Conclusions: Most schools were involved in some sort of sponsorship, incentive and fundraising initiatives, some of which had the potential to have a negative impact on the health of students. Implications: There is an urgent need for co‐operation between the health and education sectors to ensure that these funding partnerships do not compromise student health. Objective: To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors. Methods: All secondary/area schools and 15% of primary/intermediate schools were randomly selected from six geographical regions of New Zealand. School principals completed a self-report questionnaire. Survey findings were summarised in a discussion document and forwarded to 53 key stakeholders for comment. Results: Most schools reported participation in sponsorship, incentive and fundraising initiatives (83% of primary/ intermediate and 85% of secondary/area schools). Some partnerships delivered positive health messages to students, but others were linked with products or activities potentially deleterious to health. Examples of the latter included provision of foods high in fat and sugar to students and funding from organisations whose profits were generated from gambling and alcohol sales. Key stakeholder concerns included the undermining of classroom health education and perceptions that schools were endorsing product consumption. Suggestions to address these concerns included increasing co-ordination and awareness, alternative sources of funding, and policy guidelines or legislation. Conclusions: Most schools were involved in some sort of sponsorship, incentive and fundraising initiatives, some of which had the potential to have a negative impact on the health of students. Implications: There is an urgent need for co-operation between the health and education sectors to ensure that these funding partnerships do not compromise student health. To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors. All secondary/area schools and 15% of primary/intermediate schools were randomly selected from six geographical regions of New Zealand. School principals completed a self-report questionnaire. Survey findings were summarised in a discussion document and forwarded to 53 key stakeholders for comment. Most schools reported participation in sponsorship, incentive and fundraising initiatives (83% of primary/intermediate and 85% of secondary/area schools). Some partnerships delivered positive health messages to students, but others were linked with products or activities potentially deleterious to health. Examples of the latter included provision of foods high in fat and sugar to students and funding from organisations whose profits were generated from gambling and alcohol sales. Key stakeholder concerns included the undermining of classroom health education and perceptions that schools were endorsing product consumption. Suggestions to address these concerns included increasing co-ordination and awareness, alternative sources of funding, and policy guidelines or legislation. Most schools were involved in some sort of sponsorship, incentive and fundraising initiatives, some of which had the potential to have a negative impact on the health of students. There is an urgent need for co-operation between the health and education sectors to ensure that these funding partnerships do not compromise student health.
Author	Richards, R. Darling, H. Reeder, A.I.
Author_xml	– sequence: 1 givenname: R. surname: Richards fullname: Richards, R. email: rose.richards@stonebow.otago.ac.nz organization: Social and Behavioural Research in Cancer Group, Department of Preventive and Social Medicine, University of Otago, New Zealand – sequence: 2 givenname: H. surname: Darling fullname: Darling, H. organization: Social and Behavioural Research in Cancer Group, Department of Preventive and Social Medicine, University of Otago, New Zealand – sequence: 3 givenname: A.I. surname: Reeder fullname: Reeder, A.I. organization: Social and Behavioural Research in Cancer Group, Department of Preventive and Social Medicine, University of Otago, New Zealand
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Snippet	Objective: To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications... To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible...
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SubjectTerms	Alternative approaches Classrooms Education Education policy Educational attainment Elementary schools Feedback Food Fund raising Fund Raising - methods Fund Raising - statistics & numerical data Funding Gambling Head teachers Health Health education Health Education - methods Health Education - statistics & numerical data Health initiatives Health Promotion - methods Health Promotion - statistics & numerical data Health services Health status Humans Incentives Internet Legislation Marketing Motivation New Zealand Ordination Participation Partnerships Principals Profits Sales Schools Secondary education Secondary school students Self report Soft drinks Sponsorship Stakeholders Students Surveys and Questionnaires
Title	Sponsorship and fund‐raising in New Zealand schools: implications for health
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