Sponsorship and fund‐raising in New Zealand schools: implications for health

Objective: To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors. Methods: All secondary/area schools and 15% of primary/inter...

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Bibliographic Details
Published in:Australian and New Zealand journal of public health Vol. 29; no. 4; pp. 331 - 336
Main Authors: Richards, R., Darling, H., Reeder, A.I.
Format: Journal Article
Language:English
Published: Oxford, UK Elsevier B.V 01.08.2005
Blackwell Publishing Ltd
Elsevier Limited
Subjects:
Alternative approaches
Classrooms
Education
Education policy
Educational attainment
Elementary schools
Feedback
Food
Fund raising
Fund Raising - methods
Fund Raising - statistics & numerical data
Funding
Gambling
Head teachers
Health
Health education
Health Education - methods
Health Education - statistics & numerical data
Health initiatives
Health Promotion - methods
Health Promotion - statistics & numerical data
Health services
Health status
Humans
Incentives
Internet
Legislation
Marketing
Motivation
New Zealand
Ordination
Participation
Partnerships
Principals
Profits
Sales
Schools
Secondary education
Secondary school students
Self report
Soft drinks
Sponsorship
Stakeholders
Students
Surveys and Questionnaires
New Zealand
United States > US
Arizona
Australia
PSE, New Zealand
ISSN:1326-0200, 1753-6405
Online Access:Get full text
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Summary:Objective: To examine school participation in sponsorship, incentive and fundraising initiatives and to describe feedback about potential health implications and possible solutions from key stakeholders in the health and education sectors. Methods: All secondary/area schools and 15% of primary/intermediate schools were randomly selected from six geographical regions of New Zealand. School principals completed a self‐report questionnaire. Survey findings were summarised in a discussion document and forwarded to 53 key stakeholders for comment. Results: Most schools reported participation in sponsorship, incentive and fundraising initiatives (83% of primary/ intermediate and 85% of secondary/area schools). Some partnerships delivered positive health messages to students, but others were linked with products or activities potentially deleterious to health. Examples of the latter included provision of foods high in fat and sugar to students and funding from organisations whose profits were generated from gambling and alcohol sales. Key stakeholder concerns included the undermining of classroom health education and perceptions that schools were endorsing product consumption. Suggestions to address these concerns included increasing co‐ordination and awareness, alternative sources of funding, and policy guidelines or legislation. Conclusions: Most schools were involved in some sort of sponsorship, incentive and fundraising initiatives, some of which had the potential to have a negative impact on the health of students. Implications: There is an urgent need for co‐operation between the health and education sectors to ensure that these funding partnerships do not compromise student health.
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ISSN:1326-0200
1753-6405
DOI:10.1111/j.1467-842X.2005.tb00203.x