Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on...

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Bibliographic Details
Published in:	Journal of business ethics Vol. 179; no. 1; pp. 43 - 61
Main Author:	Hermann, Erik
Format:	Journal Article
Language:	English
Published:	Dordrecht Springer Netherlands 01.08.2022 Springer Nature B.V
Subjects:	Artificial intelligence Business and Management Business Ethics Education Ethical dilemmas Ethics Intelligence Management Marketing Original Paper Philosophy Quality of Life Research Social good Stakeholders Sustainable development Well being Writers Ethics Well-being Social good Artificial intelligence Marketing
ISSN:	1573-0697, 0167-4544, 1573-0697
Online Access:	Get full text
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