Toward Robust Revenue Management: Competitive Analysis of Online Booking

In this paper, we consider the revenue management problem from the perspective of online algorithms. This approach eliminates the need for both demand forecasts and a risk-neutrality assumption. The competitive ratio of a policy relative to a given input sequence is the ratio of the policy's pe...

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Vydáno v:Operations research Ročník 57; číslo 4; s. 950 - 963
Hlavní autoři: Ball, Michael O, Queyranne, Maurice
Médium: Journal Article
Jazyk:angličtina
Vydáno: Hanover, MD INFORMS 01.07.2009
Institute for Operations Research and the Management Sciences
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ISSN:0030-364X, 1526-5463
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Shrnutí:In this paper, we consider the revenue management problem from the perspective of online algorithms. This approach eliminates the need for both demand forecasts and a risk-neutrality assumption. The competitive ratio of a policy relative to a given input sequence is the ratio of the policy's performance to the offline optimal. Under the online algorithm approach, revenue management policies are evaluated based on the highest competitive ratio they can guarantee. We are able to define lower bounds on the best-possible performance and describe policies that achieve these lower bounds. We address the two-fare problem in greatest detail, but also treat the general multifare problem and the bid-price control problem.
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ISSN:0030-364X
1526-5463
DOI:10.1287/opre.1080.0654