Consumer cosmopolitanism: Review and replication of the CYMYC scale

Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business research Vol. 62; no. 4; pp. 407 - 419
Main Authors: Riefler, Petra, Diamantopoulos, Adamantios
Format: Journal Article
Language:English
Published: New York Elsevier Inc 01.04.2009
Elsevier
Elsevier Sequoia S.A
Series:Journal of Business Research
Subjects:
Consumer behavior
Consumer behaviour
Consumer cosmopolitanism
Consumer cosmopolitanism CYMYC scale Consumption
Consumer preferences
Consumers
Consumption
Cosmopolitanism
CYMYC scale
Definitions
Foreign enterprises
Impact analysis
Marketing
Marketing research
Measurement
Measures
Preferences
Reproducibility
Studies
Consumption
Consumer cosmopolitanism
CYMYC scale
ISSN:0148-2963, 1873-7978
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice. However, empirical evidence on the impact of consumer cosmopolitanism on consumption behavior remains scarce. This paper identifies the absence of an appropriate measurement instrument as a main reason for this lack of empirical studies by providing (a) a review of cosmopolitanism scales used in other research fields, and (b) a replication with extensions study of the CYMYC scale, the only consumer cosmopolitanism scale currently available. The findings highlight a need for a new scale to measure the consumer cosmopolitanism construct. To stimulate further research in this direction, the paper proposes a conceptual definition of consumer cosmopolitanism along with a nomological network to guide the scale development process.
Bibliography:SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 14
ObjectType-Article-2
content type line 23
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2008.01.041