Consumer cosmopolitanism: Review and replication of the CYMYC scale

Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained...

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Bibliographic Details
Published in:	Journal of business research Vol. 62; no. 4; pp. 407 - 419
Main Authors:	Riefler, Petra, Diamantopoulos, Adamantios
Format:	Journal Article
Language:	English
Published:	New York Elsevier Inc 01.04.2009 Elsevier Elsevier Sequoia S.A
Series:	Journal of Business Research
Subjects:	Consumer behavior Consumer behaviour Consumer cosmopolitanism Consumer cosmopolitanism CYMYC scale Consumption Consumer preferences Consumers Consumption Cosmopolitanism CYMYC scale Definitions Foreign enterprises Impact analysis Marketing Marketing research Measurement Measures Preferences Reproducibility Studies Consumption Consumer cosmopolitanism CYMYC scale
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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