The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector
Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models were...
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| Vydané v: | Cogent business & management Ročník 8; číslo 1; s. 1 - 29 |
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| Hlavní autori: | , , , , |
| Médium: | Journal Article |
| Jazyk: | English |
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Abingdon
Taylor & Francis
2021
Cogent Taylor & Francis Ltd Taylor & Francis Group |
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| ISSN: | 2331-1975, 2331-1975 |
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| Abstract | Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models were first developed from the literature. Next, using 303 responses collected through a structured questionnaire from the GCC countries, the proposed models, including the relevance/appropriateness of each construct and its underlying items, were validated, and then the hypothesized relationships between them were assessed. The findings of Model 1 showed that green consumerism does shape the consumers' positive and negative environmental attitudes towards e-commerce, which in turn was found to influence the behavioral intention to use e-commerce channels. In Model 2, positive environmental attitudes no longer predicted behavioral intention with the introduction of perceived ease of use and perceived usefulness constructs as consumers preferred ease of use and usefulness of e-commerce over positive environmental factors. Interestingly, the impact of negative environmental attitudes on behavioral intention remained even in the presence of perceived ease of use and perceived usefulness. The study provides critical insights for practitioners and policymakers in promoting and leveraging the positive environmental benefits of e-commerce, while at the same time strive to minimize/eliminate its negative environmental impacts. The study is arguably the first empirical attempt in understanding the positive and negative environmental implications of e-commerce and its impact on the consumer intention to use e-commerce, and hence the study findings are novel. |
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| AbstractList | Despite the significant growth of e-commerce in recent years, especially in the business-to-consumer (B2C) online retail sector, its positive and negative environmental implications are unclear from previous research. To understand the environmental impacts of e-commerce, two conceptual models were first developed from the literature. Next, using 303 responses collected through a structured questionnaire from the GCC countries, the proposed models, including the relevance/appropriateness of each construct and its underlying items, were validated, and then the hypothesized relationships between them were assessed. The findings of Model 1 showed that green consumerism does shape the consumers’ positive and negative environmental attitudes towards e-commerce, which in turn was found to influence the behavioral intention to use e-commerce channels. In Model 2, positive environmental attitudes no longer predicted behavioral intention with the introduction of perceived ease of use and perceived usefulness constructs as consumers preferred ease of use and usefulness of e-commerce over positive environmental factors. Interestingly, the impact of negative environmental attitudes on behavioral intention remained even in the presence of perceived ease of use and perceived usefulness. The study provides critical insights for practitioners and policymakers in promoting and leveraging the positive environmental benefits of e-commerce, while at the same time strive to minimize/eliminate its negative environmental impacts. The study is arguably the first empirical attempt in understanding the positive and negative environmental implications of e-commerce and its impact on the consumer intention to use e-commerce, and hence the study findings are novel. |
| Author | Shukla, Vinaya Jabeen, Shazi Vihari, Nitin Rao, Prakash Balasubramanian, Sreejith |
| Author_xml | – sequence: 1 givenname: Prakash surname: Rao fullname: Rao, Prakash – sequence: 2 givenname: Sreejith surname: Balasubramanian fullname: Balasubramanian, Sreejith – sequence: 3 givenname: Nitin surname: Vihari fullname: Vihari, Nitin – sequence: 4 givenname: Shazi surname: Jabeen fullname: Jabeen, Shazi – sequence: 5 givenname: Vinaya surname: Shukla fullname: Shukla, Vinaya |
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| Cites_doi | 10.1177/1096348010390817 10.1016/j.ecolecon.2007.09.021 10.5465/amr.1989.4279078 10.1177/1094670508328924 10.1177/002224377701400320 10.1348/014466601164704 10.1080/09593969.2017.1314863 10.1037/0021-9010.88.5.879 10.1016/0749-5978(91)90020-T 10.1007/s11747-014-0403-8 10.2478/mmcks-2018-0034 10.1080/07421222.2001.11045669 10.1177/002224378101800104 10.1080/10548408.2014.889643 10.4324/9780203843130 10.1037/0033-2909.103.3.411 10.1108/IMDS-04-2016-0130 10.1016/j.tourman.2009.03.013 10.1111/1467-9515.t01-1-00249 10.1111/j.1745-3992.2007.00099.x 10.3390/su12052074 10.1108/MEQ-01-2020-0004 10.1080/23311975.2020.1743616 10.3390/su12030854 10.2307/249008 10.1108/SCM-07-2016-0227 10.1108/09564231311323962 10.3998/mjs.12333712.0005.105 10.1108/MD-12-2012-0841 10.1177/1094428106294693 |
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| SubjectTerms | Consumers E-commerce Electronic commerce environmental sustainability green consumerism Gulf Cooperation Countries (GCC) online shopping Retailing industry Sustainable development |
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| Title | The e-commerce supply chain and environmental sustainability: An empirical investigation on the online retail sector |
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| Volume | 8 |
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