Advances in neuromarketing and improved understanding of consumer behaviour: analysing tool possibilities and research trends

Neuromarketing, an emerging subject and generating diverse body of knowledge in the extant literature, this study aims to present qualitative and quantitative knowledge of the neuroscientific domain by analysing the application of various neuromarketing tools and techniques in conducting the researc...

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Vydáno v:	Cogent business & management Ročník 11; číslo 1; s. 1 - 21
Hlavní autoři:	Bhardwaj, Seema, Thapa, Surya Bahadur, Gandhi, Aradhana
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	Abingdon Taylor & Francis 31.12.2024 Cogent Taylor & Francis Ltd Taylor & Francis Group
Témata:	Behavioral Neuroscience Bibliometrics Business, Management and Accounting cognition Cognitive Psychology Consumer behavior consumer behaviour decision-making Kaouther Kooli, Bournemouth University, United Kingdom of Great Britain and Northern Ireland neuromarketing neuroscientific tools psychology Trends
ISSN:	2331-1975, 2331-1975
On-line přístup:	Získat plný text
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