Pay-what-you-want, identity, and self-signaling in markets

We investigate the role of identity and self-image consideration under "pay-what-you-want" pricing. Results from three field experiments show that often, when granted the opportunity to name the price of a product, fewer consumers choose to buy it than when the price is fixed and low. We s...

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Vydané v:	Proceedings of the National Academy of Sciences - PNAS Ročník 109; číslo 19; s. 7236
Hlavní autori:	Gneezy, Ayelet, Gneezy, Uri, Riener, Gerhard, Nelson, Leif D
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	United States 08.05.2012
Predmet:	Charities - economics Charities - statistics & numerical data Commerce - economics Commerce - statistics & numerical data Consumer Behavior - economics Consumer Behavior - statistics & numerical data Humans Motivation Self Concept
ISSN:	1091-6490, 1091-6490
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