Pay-what-you-want, identity, and self-signaling in markets

We investigate the role of identity and self-image consideration under "pay-what-you-want" pricing. Results from three field experiments show that often, when granted the opportunity to name the price of a product, fewer consumers choose to buy it than when the price is fixed and low. We s...

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Bibliographische Detailangaben

Veröffentlicht in:	Proceedings of the National Academy of Sciences - PNAS Jg. 109; H. 19; S. 7236
Hauptverfasser:	Gneezy, Ayelet, Gneezy, Uri, Riener, Gerhard, Nelson, Leif D
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	United States 08.05.2012
Schlagworte:	Charities - economics Charities - statistics & numerical data Commerce - economics Commerce - statistics & numerical data Consumer Behavior - economics Consumer Behavior - statistics & numerical data Humans Motivation Self Concept
ISSN:	1091-6490, 1091-6490
Online-Zugang:	Weitere Angaben
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