Objective understanding of five front-of-pack labels among consumers in Nelson Mandela Bay, South Africa
This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa. This was a cross-sectional, exploratory...
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| Published in: | The South African journal of clinical nutrition Vol. 35; no. 3; pp. 108 - 114 |
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| Main Authors: | , |
| Format: | Journal Article |
| Language: | English |
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Taylor & Francis
30.09.2022
Medpharm Publications Taylor & Francis Group |
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| ISSN: | 1607-0658, 2221-1268 |
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| Abstract | This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa.
This was a cross-sectional, exploratory study.
Interviewer-administered surveys were conducted at 12 randomly selected food retail outlets in an urban setting.
A total of 359 adult participants were included in this study.
Objective understanding was measured by asking participants to rank food products according to their nutritional quality, using the displayed front-of-pack label.
The type of front-of-pack label significantly influenced ranking ability (p < 0.00001). All the evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products compared with the no-label control. The reductive Reference Intake, however, showed no significant impact on consumer understanding.
Evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products, when compared with the Reference Intake and no-label control. Future research should test the objective understanding of culturally diverse groups in South Africa, particularly among rural populations. |
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| AbstractList | Objective: This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa. Design: This was a cross-sectional, exploratory study. Setting: Interviewer-administered surveys were conducted at 12 randomly selected food retail outlets in an urban setting. Subjects: A total of 359 adult participants were included in this study. Outcome measures: Objective understanding was measured by asking participants to rank food products according to their nutritional quality, using the displayed front-of-pack label. Results: The type of front-of-pack label significantly influenced ranking ability (p < 0.00001). All the evaluative front-of-pack labels significantly improved the participants’ ability to identify healthier food products compared with the no-label control. The reductive Reference Intake, however, showed no significant impact on consumer understanding. Conclusion: Evaluative front-of-pack labels significantly improved the participants’ ability to identify healthier food products, when compared with the Reference Intake and no-label control. Future research should test the objective understanding of culturally diverse groups in South Africa, particularly among rural populations. This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa. This was a cross-sectional, exploratory study. Interviewer-administered surveys were conducted at 12 randomly selected food retail outlets in an urban setting. A total of 359 adult participants were included in this study. Objective understanding was measured by asking participants to rank food products according to their nutritional quality, using the displayed front-of-pack label. The type of front-of-pack label significantly influenced ranking ability (p < 0.00001). All the evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products compared with the no-label control. The reductive Reference Intake, however, showed no significant impact on consumer understanding. Evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products, when compared with the Reference Intake and no-label control. Future research should test the objective understanding of culturally diverse groups in South Africa, particularly among rural populations. |
| Author | Gresse, Annelie Hutton, Tracey Ruth |
| Author_xml | – sequence: 1 givenname: Tracey Ruth orcidid: 0000-0001-8025-1106 surname: Hutton fullname: Hutton, Tracey Ruth email: tracey.hutton@mandela.ac.za organization: Nelson Mandela University – sequence: 2 givenname: Annelie surname: Gresse fullname: Gresse, Annelie organization: Nelson Mandela University |
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| Title | Objective understanding of five front-of-pack labels among consumers in Nelson Mandela Bay, South Africa |
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