A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation

This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis r...

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Vydané v:Journal of international business studies Ročník 30; číslo 4; s. 689 - 707
Hlavní autori: Cadogan, John W., Diamantopoulos, Adamantios, de Mortanges, Charles Pahud
Médium: Journal Article
Jazyk:English
Vydavateľské údaje: London Academy of International Business and Copenhagen Business School, Copenhagen, Denmark, and McDonough School of Business, Georgetown University 01.12.1999
Palgrave Macmillan UK
Palgrave Macmillan
Edícia:Journal of International Business Studies
Predmet:
Business and Management
Business Strategy/Leadership
Business structures
Competition
Cooperation
Cross cultural studies
Customers
Export managers
Exports
International Business
Management
Market orientation
Market scales
Marketing
Markets
Measures
Organization
Ports
Psychometrics
Quantitative psychology
Questionnaires
R&D
Reliability
Research & development
Response rates
Symposium: New Trends in International and Multicultural Management
United Kingdom > UK
Netherlands
ISSN:0047-2506, 1478-6990
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Abstract This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.
AbstractList This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.© 1999 JIBS. Journal of International Business Studies (1999) 30, 689–707
This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.
This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of UK and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.
Author de Mortanges, Charles Pahud
Diamantopoulos, Adamantios
Cadogan, John W.
Author_xml – sequence: 1
  givenname: John W.
  surname: Cadogan
  fullname: Cadogan, John W.
– sequence: 2
  givenname: Adamantios
  surname: Diamantopoulos
  fullname: Diamantopoulos, Adamantios
– sequence: 3
  givenname: Charles Pahud
  surname: de Mortanges
  fullname: de Mortanges, Charles Pahud
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ContentType Journal Article
Copyright Copyright 1999 The Academy of International Business
Academy of International Business 1999
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PublicationSeriesTitle Journal of International Business Studies
PublicationTitle Journal of international business studies
PublicationTitleAbbrev J Int Bus Stud
PublicationYear 1999
Publisher Academy of International Business and Copenhagen Business School, Copenhagen, Denmark, and McDonough School of Business, Georgetown University
Palgrave Macmillan UK
Palgrave Macmillan
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Snippet This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing...
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SubjectTerms Business and Management
Business Strategy/Leadership
Business structures
Competition
Cooperation
Cross cultural studies
Customers
Export managers
Exports
International Business
Management
Market orientation
Market scales
Marketing
Markets
Measures
Organization
Ports
Psychometrics
Quantitative psychology
Questionnaires
R&D
Reliability
Research & development
Response rates
Symposium: New Trends in International and Multicultural Management
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Title A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation
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