Shared social responsibility: a field experiment in pay-what-you-want pricing and charitable giving

A field experiment (N = 113,047 participants) manipulated two factors in the sale of souvenir photos. First, some customers saw a traditional fixed price, whereas others could pay what they wanted (including $0). Second, approximately half of the customers saw a variation in which half of the revenu...

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Veröffentlicht in:	Science (American Association for the Advancement of Science) Jg. 329; H. 5989; S. 325
Hauptverfasser:	Gneezy, Ayelet, Gneezy, Uri, Nelson, Leif D, Brown, Amber
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	United States 16.07.2010
ISSN:	1095-9203, 1095-9203
Online-Zugang:	Weitere Angaben
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