Integrating expert knowledge and multilingual web crawling data in a lead qualification system

Qualifying prospects as leads to contact is a complex exercise. Sales representatives often do not have the time or resources to rationally select the best leads to call. As a result, they rely on gut feeling and arbitrary rules to qualify leads. Model-based decision support systems make this proces...

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Bibliographic Details
Published in:	Decision Support Systems Vol. 82; pp. 69 - 78
Main Authors:	D’Haen, J., Van den Poel, D., Thorleuchter, D., Benoit, D.F.
Format:	Journal Article
Language:	English
Published:	Amsterdam Elsevier B.V 01.02.2016 Elsevier Sequoia S.A
Subjects:	Added value Automation Contact Customers Data mining Decision support systems Expert domain knowledge Information management Information sources Knowledge Lead qualification Multilingual text mining Parameter optimization Studies Texts Web crawling Websites Web crawling Expert domain knowledge Multilingual text mining Parameter optimization Lead qualification
ISSN:	0167-9236, 1873-5797
Online Access:	Get full text
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