Application of the extended theory of planned behavior in predicting the behavioral intentions of Iranian local communities toward forest conservation

Natural forests are the habitat of many plant and animal species and are the main source of genetic reserves. In addition to preserving biodiversity, forests play an important role in the livelihood and income of many indigenous communities. But, in the last few decades, due to the lack of proper ma...

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Published in:	Frontiers in psychology Vol. 14; p. 1121396
Main Authors:	Savari, Moslem, Khaleghi, Bagher
Format:	Journal Article
Language:	English
Published:	Switzerland Frontiers Media S.A 19.01.2023
Subjects:	forest protection Iran local communities Psychology risk perception theory of planned behavior theory of planned behavior local communities forest protection Iran risk perception
ISSN:	1664-1078, 1664-1078
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Abstract	Natural forests are the habitat of many plant and animal species and are the main source of genetic reserves. In addition to preserving biodiversity, forests play an important role in the livelihood and income of many indigenous communities. But, in the last few decades, due to the lack of proper management of the beneficiaries, they have been exposed to destruction, so that their protection requires the participation of all members of the society, especially the local people. Therefore, the main goal of this research was to discover the determinant factors on the intention of local communities to protect forests in Iran. An extended theory of planned behavior (TPB) by adding the variables of “risk perception” (RP) and “sense of belonging to place” (SBP) was used as the theoretical framework of the research. This research was done using the questionnaire survey method and with the help of structural equation modeling (SEM). The statistical population of this study included all the rural communities living in the Arasbaran forests (located in the northwest of Iran). The research findings indicated that the original TPB explains 66.9% of the variance of the behavioral intentions of locals toward forest protection. The three main constructs of the original TPB included attitude, perceived behavioral control (PBC) and subjective norms (SN), all of which had positive effects on the intention of local communities. Most importantly, the extended TPB by including RP and SBP increases the ability of the model to explain the intentions of local communities to forest protection by 11.8%. In this study, the variable of RP was identified as the most important factor, so it is suggested to the policy-makers of this field to increase the RP of local communities in relation to forest destruction using communication media. It is also suggested to promote safe behaviors in these natural areas through developing forest protection organizations and properly training locals on the protection of forest areas.
AbstractList	Natural forests are the habitat of many plant and animal species and are the main source of genetic reserves. In addition to preserving biodiversity, forests play an important role in the livelihood and income of many indigenous communities. But, in the last few decades, due to the lack of proper management of the beneficiaries, they have been exposed to destruction, so that their protection requires the participation of all members of the society, especially the local people. Therefore, the main goal of this research was to discover the determinant factors on the intention of local communities to protect forests in Iran. An extended theory of planned behavior (TPB) by adding the variables of “risk perception” (RP) and “sense of belonging to place” (SBP) was used as the theoretical framework of the research. This research was done using the questionnaire survey method and with the help of structural equation modeling (SEM). The statistical population of this study included all the rural communities living in the Arasbaran forests (located in the northwest of Iran). The research findings indicated that the original TPB explains 66.9% of the variance of the behavioral intentions of locals toward forest protection. The three main constructs of the original TPB included attitude, perceived behavioral control (PBC) and subjective norms (SN), all of which had positive effects on the intention of local communities. Most importantly, the extended TPB by including RP and SBP increases the ability of the model to explain the intentions of local communities to forest protection by 11.8%. In this study, the variable of RP was identified as the most important factor, so it is suggested to the policy-makers of this field to increase the RP of local communities in relation to forest destruction using communication media. It is also suggested to promote safe behaviors in these natural areas through developing forest protection organizations and properly training locals on the protection of forest areas. Natural forests are the habitat of many plant and animal species and are the main source of genetic reserves. In addition to preserving biodiversity, forests play an important role in the livelihood and income of many indigenous communities. But, in the last few decades, due to the lack of proper management of the beneficiaries, they have been exposed to destruction, so that their protection requires the participation of all members of the society, especially the local people. Therefore, the main goal of this research was to discover the determinant factors on the intention of local communities to protect forests in Iran. An extended theory of planned behavior (TPB) by adding the variables of "risk perception" (RP) and "sense of belonging to place" (SBP) was used as the theoretical framework of the research. This research was done using the questionnaire survey method and with the help of structural equation modeling (SEM). The statistical population of this study included all the rural communities living in the Arasbaran forests (located in the northwest of Iran). The research findings indicated that the original TPB explains 66.9% of the variance of the behavioral intentions of locals toward forest protection. The three main constructs of the original TPB included attitude, perceived behavioral control (PBC) and subjective norms (SN), all of which had positive effects on the intention of local communities. Most importantly, the extended TPB by including RP and SBP increases the ability of the model to explain the intentions of local communities to forest protection by 11.8%. In this study, the variable of RP was identified as the most important factor, so it is suggested to the policy-makers of this field to increase the RP of local communities in relation to forest destruction using communication media. It is also suggested to promote safe behaviors in these natural areas through developing forest protection organizations and properly training locals on the protection of forest areas.Natural forests are the habitat of many plant and animal species and are the main source of genetic reserves. In addition to preserving biodiversity, forests play an important role in the livelihood and income of many indigenous communities. But, in the last few decades, due to the lack of proper management of the beneficiaries, they have been exposed to destruction, so that their protection requires the participation of all members of the society, especially the local people. Therefore, the main goal of this research was to discover the determinant factors on the intention of local communities to protect forests in Iran. An extended theory of planned behavior (TPB) by adding the variables of "risk perception" (RP) and "sense of belonging to place" (SBP) was used as the theoretical framework of the research. This research was done using the questionnaire survey method and with the help of structural equation modeling (SEM). The statistical population of this study included all the rural communities living in the Arasbaran forests (located in the northwest of Iran). The research findings indicated that the original TPB explains 66.9% of the variance of the behavioral intentions of locals toward forest protection. The three main constructs of the original TPB included attitude, perceived behavioral control (PBC) and subjective norms (SN), all of which had positive effects on the intention of local communities. Most importantly, the extended TPB by including RP and SBP increases the ability of the model to explain the intentions of local communities to forest protection by 11.8%. In this study, the variable of RP was identified as the most important factor, so it is suggested to the policy-makers of this field to increase the RP of local communities in relation to forest destruction using communication media. It is also suggested to promote safe behaviors in these natural areas through developing forest protection organizations and properly training locals on the protection of forest areas.
Author	Savari, Moslem Khaleghi, Bagher
AuthorAffiliation	2 Department of Forestry Policy and Economic, University of Tehran , Karaj , Iran 1 Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan , Mollasani , Iran
AuthorAffiliation_xml	– name: 1 Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan , Mollasani , Iran – name: 2 Department of Forestry Policy and Economic, University of Tehran , Karaj , Iran
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BackLink	https://www.ncbi.nlm.nih.gov/pubmed/36743242$$D View this record in MEDLINE/PubMed
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Copyright	Copyright © 2023 Savari and Khaleghi. Copyright © 2023 Savari and Khaleghi. 2023 Savari and Khaleghi
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Keywords	theory of planned behavior local communities forest protection Iran risk perception
Language	English
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Notes	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 23 Reviewed by: Pouria Ataei, Tarbiat Modares University, Iran; Naser Valizadeh, Shiraz University, Iran; Meysam Menatizadeh, Shiraz University, Iran This article was submitted to Environmental Psychology, a section of the journal Frontiers in Psychology Edited by: Masoud Yazdanpanah, University of Florida, United States
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Snippet	Natural forests are the habitat of many plant and animal species and are the main source of genetic reserves. In addition to preserving biodiversity, forests...
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Title	Application of the extended theory of planned behavior in predicting the behavioral intentions of Iranian local communities toward forest conservation
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