Recognition and development of customized cosmetics for military trainees in 20s and 30s in Republic of Korea

Background For the health of the skin, social standards have been changed to increase the public's interest in achieving perfect skin. With the diversification of consumer needs, the reorganized core market for demand pursues the attributes of customization that bring the individual ego and pro...

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Bibliographic Details
Published in:Health science reports Vol. 4; no. 3; pp. e334 - n/a
Main Authors: Lee, Jinkyung, Kwon, Ki Han
Format: Journal Article
Language:English
Published: United States John Wiley & Sons, Inc 01.09.2021
John Wiley and Sons Inc
Wiley
Subjects:
Age groups
Armed forces
Cosmetics
customized cosmetics
Ethics
Independent sample
Mental health
Military personnel
potential for development
Preferences
Skin care products
Skin diseases
skin problems
Sunscreen
Variance analysis
South Korea
customized cosmetics
skin problems
military personnel
potential for development
ISSN:2398-8835, 2398-8835
Online Access:Get full text
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Summary:Background For the health of the skin, social standards have been changed to increase the public's interest in achieving perfect skin. With the diversification of consumer needs, the reorganized core market for demand pursues the attributes of customization that bring the individual ego and product image to match through aggressive consumer needs. Objectives Therefore, in this study, we conducted a questionnaire to 450 men in their 20s and 30s, Chuncheon City, Gangwon‐do, Republic of Korea, focused on the fact that customized cosmetics drive individuals and optimization. Methods Statistical processing of materials collected by the data analysis method is analyzed using the SPSS (Statistical Package for Social Science) WIN25.0 statistical package program through the process of data coding and data cleaning. Results As a result, “I think I need customized cosmetics for me.” 3.91 (SD = 1.19), and it seems that the number of custom cosmetics used will increase in the future. “3.99 (SD = 1.06) It was the highest in terms of points. Also, I would like to use PX's men's custom cosmetics when they are released.” The average was 4.34 (SD = 0.91), which was the highest. Comprehensive research results of P <0 .001 and above suggested the possibility of developing customized cosmetics for men. Conclusion Therefore, this requires continuous research on personalized bespoke cosmetics according to work and usage characteristics, and PX custom products for future soldiers should be developed. In the future, the researcher plans to continue to study the recognition and development potential of customized cosmetics for female military personnel in South Korea in subsequent research.
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ISSN:2398-8835
2398-8835
DOI:10.1002/hsr2.334