Consumer segmentation within the sharing economy: The case of Airbnb

The sharing economy is a global phenomenon with rapid growth potential. While research has begun to explore segmentation between users and non-users, only limited research has looked at consumer segmentation within sharing economy services. In this paper, we build on this research gap by investigati...

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Bibliographic Details

Published in:	Journal of business research Vol. 88; pp. 187 - 196
Main Authors:	Lutz, Christoph, Newlands, Gemma
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.07.2018
Subjects:	Airbnb Consumer preference Consumer segmentation Content analysis Sharing economy Survey Survey Airbnb Consumer segmentation Consumer preference Sharing economy Content analysis
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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