Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior

Responsible sustainable consumer behavior (RSCB) involves a complex pattern of environmental and social issues, in line with the view of sustainability as a construct with both environmental and social pillar. So far, environmental dimension was far more researched than social dimension. In this art...

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Vydané v:Journal of business ethics Ročník 171; číslo 2; s. 273 - 293
Hlavní autori: Hosta, Maja, Zabkar, Vesna
Médium: Journal Article
Jazyk:English
Vydavateľské údaje: Dordrecht Springer 01.06.2021
Springer Netherlands
Springer Nature B.V
Predmet:
Antecedents
Availability
Behavior
Business and Management
Business Ethics
Consumer behavior
Consumers
Consumption
Education
Ethics
Ideology
Locus of control
Management
Original Paper
Perceived control
Personal control
Philosophy
Quality of Life Research
Respondents
Social impact
Social issues
Social norms
Social responsibility
Sustainability
Sustainable consumption
Theory of planned behavior
Ethical ideologies
Concern
Responsible sustainable behavior
Perceived control
Personal/social norms
ISSN:0167-4544, 1573-0697
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Popis
Shrnutí:Responsible sustainable consumer behavior (RSCB) involves a complex pattern of environmental and social issues, in line with the view of sustainability as a construct with both environmental and social pillar. So far, environmental dimension was far more researched than social dimension. In this article, we investigate the antecedents of both environmentally and socially RSCB and willingness to behave in environmentally/socially responsible way. We include measures of concern, perceived consumer control/effectiveness, personal/social norms and ethical ideologies/obligation to better explain and extend the traditional theory of planned behavior. Additionally, we test the impact of information availability about environmental or social impact on RSCB. Our findings on a representative sample of 426 respondents (ages 18 to 65) show that in general, antecedents of environmentally and socially responsible sustainable consumption are similar in their effect on consumer behavior, with personal norms, concern and ethical ideologies having the strongest impact on RSCB. When comparing both types of behavior, socially responsible behavior is more influenced by perceived behavioral control and possibly social norms than environmentally responsible behavior, while information availability plays its role for both behaviors. Sustainable responsible consumption can be achieved by embracing both dimensions of sustainability and consumers need to have a sense for both social and environmental issues. The complexity and struggles between doing what is good for environment and society could be the reason why consumers have difficulties achieving sustainable responsible consumption.
Bibliografia:ObjectType-Article-1
SourceType-Scholarly Journals-1
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ISSN:0167-4544
1573-0697
DOI:10.1007/s10551-019-04416-0